Agenda
8:00 AM - 9:30 AM — CHECK IN & MORNING BREAKFAST
9:30 AM - 10:20 AM — TECH-DRIVEN ECOMMERCE: LEVERAGING AI, DATA, AND AUTOMATIONS FOR GROWTH
Technology shapes every aspect of eCommerce. Join industry leaders as they share how they are leveraging AI, data, automations, and other advanced technologies to drive smarter decision-making, enhance the customer experience, and streamline operations. Looking ahead, we’ll explore how emerging technologies will redefine the way brands connect with consumers and scale their businesses. During this discussion, representatives from brands and technology companies share the tools and strategies that can help you boost engagement, increase sales, and future-proof your eCommerce strategy in an ever-evolving digital landscape.
MODERATOR:
Toni Perko, Head of Customer Success, Lebesgue
PANELISTS:
Colin Tracy, Director of Engineering, Black Rifle Coffee Company
Jon Ricketts, CEO, Ekom.AI
Naomi Oriol, Director of Customer Experience, Freebird
Amy Fensch, Head of Channel Digital North America, HP
George Burt, Chief Operating Officer, ShopGoodwill.com
10:20 AM - 10:50 AM — THE GROWTH GAP: BUILD BRAND. BUILD DEMAND
Most eCommerce brands ask customers to buy before they give them a reason to care. That is where growth stalls. Their ads capture demand from people ready to buy, but they do not create enough demand with everyone else. As markets get more crowded, brands need to create demand, not just capture it. In this session, High Beam Marketing co-founder Chandler Lyles will show how brand shapes what customers notice, trust, and choose. Attendees will leave with a simple way to use attention, emotion, and the right message at the right time to build demand before they try to capture it.
SPEAKER:
Chandler Lyles, Co-Founder, High Beam Marketing
10:50 AM - 11:30 AM — MORNING NETWORKING BREAK
11:30 AM - 11:45 AM — AI VISIBILITY AND THE NEW ERA OF MARKETING DECISIONS
AI platforms like ChatGPT are quickly becoming the new search engines. Over the past nine months, AI-referred traffic has grown more than 30×, and users are showing stronger intent to buy after AI-generated recommendations. In this talk, Josip Begic, CEO of Lebesgue, shares what this shift means for brands and how to stay visible when discovery happens inside AI. You’ll see how tools like Henri AI help marketers analyze performance, spot missed opportunities, and make faster, data-driven decisions. Walk away with a clear framework for the future of marketing - where AI not only changes how customers find you, but also how you decide what to do next.
SPEAKER:
Josip Begic, CEO, Lebesgue
11:45 AM - 12:35 PM — MARKETING PERSONALIZATION AT SCALE: TURNING DATA INTO LASTING CONNECTIONS
Today’s customers expect far more than generic product suggestions — they want brands to truly understand them, anticipate their needs, and deliver tailored experiences at every touchpoint. But scaling personalization without losing authenticity is one of the biggest challenges in eCommerce today. In this session, leading marketers will share how they’re leveraging data and technology to build meaningful customer connections while maintaining the right balance between automation and the human touch. Panelists will explore best practices for segmentation, the tools driving personalization at scale, and how to turn these efforts into measurable growth.
MODERATOR:
Lynn Herman, Campaign Manager, Canto
PANELISTS:
Stephen Cohen, Key Account Executive, Dotdigital
Jackson Ham, Director, Marketing, Logo Brands
Lauren Carnell, Vice President, Marketing, Memphis Grizzlies
Kendall Getley, Digital Marketing Director, Patricia Nash Designs
Amy Nelson, Sr. Director, Global eCommerce Operations & Marketing, SVP Worldwide
Jennifer Albertalli, Global Marketing Director, WireMasters
12:35 PM - 1:20 PM — NETWORKING LUNCH
Join us in the exhibit hall for networking, meetings, and grab & go lunch service.
1:20 PM - 1:35 PM — AI VISIBILITY CHECKLIST FOR ECOMMERCE BRANDS
Search is changing, and eCommerce brands need to think beyond rankings alone. This session will share a practical checklist for evaluating how your brand, products, content, reviews, and technical foundation show up across today’s search and AI-driven discovery experiences. Attendees will leave with clear steps they can use to audit their current visibility and identify practical improvements that support trust, discovery, and buyer confidence.
SPEAKER:
Josh Blankenship, VP, Business Development, OuterBox
1:35 PM - 2:25 PM — NEXT-GEN SUPPLY CHAIN: BALANCING SPEED, SCALE, AND THE CUSTOMER EXPERIENCE
As eCommerce evolves, supply chain is powering the next era of growth and profitability. In this session, operations and logistics leaders will share how they’re leveraging data and innovative tools to optimize inventory management and drive omnichannel success, how they plan for the unexpected when campaigns go viral, and how cross-functional collaboration is boosting supply chain agility. Panelists will also showcase how AI innovations, cutting-edge technology, and strategic partnerships are unlocking unprecedented levels of efficiency, agility, and responsiveness across the supply chain. Learn how leading brands are building future-proof supply chains that can adapt quickly, scale intelligently, and turn operational excellence into a strategic advantage.
MODERATOR:
Ben Stickle, Professor of Criminal Justice, Middle Tennessee State University
PANELISTS:
Stefano Bucciol, Sr. Manager - Procurement Insights, Mars
Leonardo Williams, Director of Demand Planning, Red’s All Natural
Valerie Power, Chief Operations Officer, Tethrd
2:25 PM - 2:55 PM — AFTERNOON NETWORKING BREAK
2:30 PM - 3:20 PM — AFTERNOON ROUNDTABLES
Organized roundtables for peer to peer networking and idea sharing.
Topic 1: Content at Scale for Modern Retail: Building a Connected Ecosystem as SKUs Grow
As product lines expand and omnichannel expectations increase, complexity rises quickly. More SKUs bring more images, videos, specs, compliance needs, localization, retailer specific requirements, and campaign variations across marketplaces, direct to consumer, and in store experiences. Retail content teams must move faster while managing higher volumes, more channels, and increasing pressure for accuracy, consistency, and speed to shelf.
LED BY: Lynn Herman, Campaign Manager, Canto
Topic 2: The Post-Purchase Experience: Turning Fulfillment into a Growth Driver
The customer journey doesn’t end at checkout, in many ways this is just the beginning. From shipping and delivery to returns and support, the post-purchase experience plays a critical role in shaping customer satisfaction and long-term loyalty. Join us for an open discussion on how brands are rethinking fulfillment, customer support, and returns as key touch-points in the overall experience. Share what’s working, what’s broken, and where teams are investing to reduce friction, improve retention, and turn operational moments into meaningful brand interactions.
3:45 PM - 4:00 PM — GLOBAL TRAFFIC, LOCAL FAILURE: WHY INTERNATIONAL GROWTH STALLS
Global traffic is up. Revenue isn’t. We examine the disconnect between global reach and local performance, highlighting the critical role of localized video, cultural messaging, and the operational complexity of multilingual content workflows. Learn the how of turning international market reach into real growth.
SPEAKER:
Daniel Lopez, International Engagement Director, Compass Languages
4:00 PM - 4:50 PM — SHAPING THE FUTURE: CEO & FOUNDER INSIGHTS ON THE EVOLUTION OF ECOMMERCE
Step into the future of the eCommerce industry during this interactive discussion with the CEOs & Founders who are shaping the space. Learn how top brands are driving innovation, staying competitive in a saturated market, and leveraging cutting-edge technologies and data to build stronger customer connections and accelerate growth. Explore the latest in marketing, product development, and personalization. Get practical insights, inspiration, and leadership advice straight from the trailblazers redefining the future of eCommerce.
MODERATOR:
Chandler Lyles, Co-Founder, High Beam Marketing
PANELISTS:
Keith Bearden, CEO, Alter Eco
Chris Rose, CEO, GUNNER
Logan Bird, President & CEO, Mephisto USA
4:50 PM — OPEN BAR + NETWORKING