Agenda
8:00 AM - 9:30 AM — CHECK IN & MORNING BREAKFAST
9:30 AM - 10:30 AM — ELEVATING THE B2B EXPERIENCE: HOW LEADING BRANDS USE TECHNOLOGY TO DRIVE ENGAGEMENT
Today’s B2B buyers expect intuitive, personalized, and seamless digital experiences. Whether you’re working to modernize legacy systems or enhance your current site, this session will explore how leading brands are elevating the customer journey. Hear from experts as they share practical strategies for implementing tools like configurators, dynamic pricing, smart search, and other experience-driven innovations.
MODERATOR:
Roger Furhman, Director of Sales, Northern Lights Technology Development
PANELISTS:
Jonah Santo, Head of Growth, Ekom AI
Paula Festas, VP, Sales, North America, illumin
10:30 AM - 10:45 AM — DRIVE FASTER ECOMMERCE GROWTH
This session provides a tactical blueprint for accelerating B2B eCommerce growth by climbing the levels of digital sophistication. Tellef Lundevall, Managing Director of OuterBox, shares actionable strategies for conversion funnel optimization, weekly SEO health monitoring, high-performance UX guidelines, and paid media must-haves. Attendees will leave with a specific toolkit of data-driven tactics to refine the customer journey and improve ROI.
SPEAKER:
Tellef Lundevall, Managing Partner, OuterBox
10:45 AM - 11:20 AM — MORNING NETWORKING BREAK
11:20 AM - 11:40 AM — BUILDING LOYALTY THROUGH EXCEPTIONAL SERVICE
This “interactive” training session introduces participants to the core concepts and value of customer service, especially within a technology-driven retail and e-commerce environment. It emphasizes how customer service is not just about resolving issues, but also about building long term relationships that drive business success
SPEAKER:
Roger Furhman, Director of Sales, Northern Lights Technology Development
11:40 PM - 12:40 PM — NAVIGATING THE B2B PLATFORM EXPERIENCE WITH CONFIDENCE
With every major platform making noise in the B2B space, determining the right fit for your organization can be challenging. This session brings together experienced B2B leaders to share what truly drives successful platform decisions. From aligning with your business goals and integration needs to building a scalable data strategy, panelists will offer practical insights for anyone considering a switch or looking to build from the ground up. Gain clarity and confidence from those who’ve navigated this journey, and those who help others do the same.
MODERATOR:
Tellef Lundevall, Managing Partner, OuterBox
PANELISTS:
AsimBawany, CEO, Codup
John Schurman, Visionary, Geoshield Window Film
Maggie O’Toole Santos, Director, IT Business Operations, Chamberlain Group
Meghan Flynn, VP, eCommerce & Digital, Justrite Safety Group
Rey Marin, Board Member, Wezom
12:40 PM - 1:40 PM — NETWORKING LUNCH
Join us in the exhibit hall for networking, meetings, and grab & go lunch service.
1:40 PM - 1:55 PM — PREDICTED CLICK VALUE: THE NEW PARADIGM FOR DIGITAL ADVERTISING
Your conversion data is broken — privacy gaps, inflated clicks, and platform self-reporting mean the numbers driving your ad spend don't reflect real business results. But there's a better way to measure. A prediction-first approach scores every click, escapes the remarketing doom loop, and ties spend to actual growth, all without relying on third-party cookies. In this talk, we'll have a candid conversation about why truthful measurement is so hard to adopt and how you can start fixing what's broken in your ad program. Bring your problems and leave with a framework.
SPEAKERS:
Lydia Fern, Head of Product, Bonsai
1:55 PM - 2:50 PM — UNLOCKING THE POWER OF DATA: PRACTICAL APPROACHES TO DRIVE GROWTH
Data is one of the greatest untapped assets in B2B eCommerce, but many businesses don’t know where to start. Join panelists as they explore strategies for effectively collecting, cleaning, and deploying data to drive real value for your brand. Gain insights on how to use data to personalize customer experiences, uncover buyer behaviors, and unlock actionable patterns that fuel growth.
MODERATOR:
Matt Butler, CEO & Co-Founder, Bonsai
PANELISTS:
Anirban Bhaumik, Director, Data Analytics, Rite-Hite
Brennen Volbeda, Senior Director Digital Experience & Strategy, PCNA
Lindsey Muchka, Director of Marketing, Americas, Columbus McKinnon
2:50 PM - 3:35 PM — AFTERNOON NETWORKING BREAK
3:35 PM - 4:35 PM — OMNICHANNEL ACCELERATION: REACHING B2B BUYERS WHERE IT MATTERS MOST
B2B eCommerce marketing leaders come together to explore the evolving landscape of digital marketing and share the latest trends shaping how businesses engage with buyers. As purchasing decisions grow more complex and spread across multiple touchpoints, it is essential for B2B brands to deliver personalized, consistent experiences across channels. In this session, hear from experts as they share insights on SEO, personalization, effective email marketing strategies, and leveraging social media to engage today’s modern buyer.
MODERATOR:
Dino Moler, SVP, Business Development, Verst Logistics
PANELISTS:
Lisa Oliver, Senior Manager, B2B eCommerce, Molson Coors Beverage Company
Patrick Lord, Senior Manager – B2B Business Development and Solutions, Samsung
Skiler Lehman, Director of eCommerce, Do it Best
Ryan St. Peter, Account Executive, Dotdigital
4:35 PM — OPEN BAR + NETWORKING