Agenda
9:00 AM - 9:30 AM — CHECK IN & MORNING BREAKFAST
9:30 AM - 10:15 AM — SHAPING THE FUTURE: CXO & FOUNDER INSIGHTS ON THE EVOLUTION OF HEALTH & BEAUTY ECOMMERCE
Step into the future of the health, wellness, and beauty eCommerce industry during this interactive discussion with the Founders & C-Suite leaders who are shaping the industry. Learn how top brands drive innovation, stay competitive in a saturated market, and leverage cutting-edge technologies and data to build stronger customer connections and accelerate growth. Explore the latest in marketing, product development, and personalization. Get practical insights, inspiration, and leadership advice straight from the trailblazers redefining the future of health and beauty eCommerce.
MODERATOR:
Ada Pally, VP of Marketing, Lifesight
PANELISTS:
Aja Frierson, Founder, Habit Cosmetics
Disney Petit, Founder & CEO, LiquiDonate
Emilie Hoyt, CEO, LATHER
Linda Wang, Founder & CEO, Karuna Skin & Avatara Personal Care
10:15 AM - 10:30 AM - HOW TO USE ATTRIBUTION TO DRIVE GROWTH FOR YOUR BRAND, FEATURING A LASERAWAY CASE STUDY BY M-SQUARED
Marketing attribution remains one of the toughest challenges for brands, with traditional models often missing the true drivers of incremental growth. In this session, Madan Bharadwaj (Founder, M-Squared) will show how the Marketing Accounting Framework (MAF) brings financial discipline and scientific rigor to measurement, featuring a live LaserAway case study with Paul Baumgarthuber (CMO) to demonstrate causal multipliers and triangulation in action. You’ll gain practical insights on operationalizing causal measurement, aligning marketing, finance, and analytics teams.
SPEAKERS:
Madan Bharadwaj, Founder & CEO, M-Squared
Paul Baumgarthuber, CMO, LaserAway
10:30 AM - 11:10 AM MORNING NETWORKING BREAK
11:10 AM - 11:55 AM — THE POWER OF MARKETING AND EDUCATION IN HEALTH & BEAUTY
In the competitive world of health and beauty, education plays a pivotal role in shaping consumer trust and loyalty. Join industry leaders as they explore the unique challenges of educating customers on the right products for their individual needs—from skincare and haircare to makeup and wellness. Learn how brands are leveraging personalization tools, quizzes, and targeted marketing to help consumers make informed decisions. Discover the strategies used to communicate product benefits, establish credibility, and foster long-term customer relationships. Gain insights on how educating your customers not only empowers them but also drives brand loyalty and growth.
MODERATOR:
Daniel Lopez, International Engagement Director, Compass Languages
PANELISTS:
Brice Douglas, Founder & CEO, Zaymo
Erica Berthold, General Manager, PYM
Erica Dwerlkotte, eCommerce Manager, Zwift
Esther Hwang, Senior Director of Growth, Glamnetic
Karin Quissell, Director, Research Development, Rare Beauty
Katherine Sakovich, Chief Marketing Officer, Mira
11:55 AM - 12:10 PM - AI VISIBILITY AND THE NEW ERA OF MARKETING DECISIONS BY LEBESGUE
AI platforms like ChatGPT are quickly becoming the new search engines. Over the past nine months, AI-referred traffic has grown more than 30×, and users are showing stronger intent to buy after AI-generated recommendations. In this talk, Josip Begic, CEO of Lebesgue, shares what this shift means for brands—and how to stay visible when discovery happens inside AI. You’ll see how tools like Henri AI help marketers analyze performance, spot missed opportunities, and make faster, data-driven decisions. Walk away with a clear framework for the future of marketing—where AI not only changes how customers find you, but also how you decide what to do next.
SPEAKER:
Josip Begic, CEO, Lebesgue
12:10 PM - 1:10 PM — NETWORKING LUNCH
Join us in the exhibit hall for networking, meetings, and grab & go lunch service.
1:10 PM - 1:25 PM - BEAUTY BRANDS GET THEIR PERFORMANCE GLOW-UP WITH CTV BY MNTN
Mirror, mirror, on the wall, who has the greatest performance of them all? Spoiler alert: it’s Connected TV. MNTN is teaming up with partner agency C Squared Social to discuss how health and beauty brands are using CTV to move products from the shelf to the shopping cart. We’ll break down why CTV has become a third-pillar performance channel, how to take your digital assets from the screen to the TV screen, and share real results from beauty brands that used C Squared Social to pack a punch on Performance TV.
SPEAKERS:
Katerli Ponce, Director of Strategy, C Squared Social
Maggie Pendergrass, Senior Partner Manager, MNTN
1:25 PM - 2:10 PM — LEVERAGING AI & AUGMENTED REALITY TO DRIVE CUSTOMER LOYALTY
Join health & beauty industry leaders as they share how they’re utilizing AI & augmented reality to foster deeper connections with customers and deliver highly personalized journeys. Gain insights into innovative tools like virtual try-ons, online shade finders, and tailored recommendations—and explore the tangible successes these strategies are driving.
MODERATOR:
Sam O’Keefe, Co-Founder & CEO, Flex
PANELISTS:
Aviv Frenkel, Co-Founder & CEO, Moonshot AI
Brandon Bonvino, Vice President, Finance, Dr. Squatch
Claire Perez, VP Performance Marketing, Thrive Causemetics
Evan Willenson, Director, Global D2C, Dermalogica
Kat Dey, Co-Founder & President, Ettitude
2:10 PM - 2:25 PM — WHY CONVERSIONS COVER-UP THE BEAUTY OF THE TRUTH BY BONSAI
Facebook says your ROAS is 8x. Google says it’s 6x. Your CFO says revenue is flat. In this 15-minute session, Matt Butler, CEO and co-founder at Bonsai, dives into why dashboards might look strong while missing real revenue. See why ditching CONversions for a first-party measurement approach helps brands achieve real incremental growth, cut wasted spend, and leave competitors behind. The growth you want lives in the data you control.
SPEAKER:
Matt Butler, CEO & Co-Founder, Bonsai
2:25 PM - 2:55 PM — AFTERNOON NETWORKING BREAK
2:55 PM - 3:35 PM — AFTERNOON ROUND TABLES
Topic 1: The TikTok Flywheel – How to Turn Engagement Into Revenue, led by Julia Rubien (CEO Founder, Amie) & Nicolette Brunetti (Head of Paid Media, Amie).
Discover how leading Sephora and Ulta Beauty brands are leveraging TikTok’s ecosystem and investing in TikTok Shop’s core pillars - operations and merchandising, affiliate activation, brand-owned shoppable content, LIVE strategy, and paid campaigns - to create a powerful growth flywheel. This session unpacks how to turn engagement into revenue and successfully scale TikTok Shop in 2026.
Topic 2: How Your Brand Is Using AI: Tips, Tricks & Transformations, led by Amanda Mitzman (Director of eCommerce, John Paul Mitchell Systems).
Join John Paul Mitchell Systems for a discussion exploring real-world applications of AI across marketing, operations, and customer experience - focusing on what’s actually working for health and beauty brands and retailers right now. Learn how fellow leaders are leveraging AI to streamline processes, enhance customer engagement, and drive measurable growth in today’s competitive landscape.
3:35 PM - 4:20 PM — FROM VIDEO TO CART: HOW HEALTH & BEAUTY BRANDS ARE MASTERING SOCIAL COMMERCE
Learn how health and beauty brands are tapping into the power of short-form video and social commerce to fuel growth and engage their audiences in fresh, exciting ways. Discover how platforms like TikTok Shop, Instagram Reels, and YouTube Shorts are enabling seamless shopping experiences directly from engaging video content. Delve into the impact of influencers, user-generated content, and authentic storytelling in fostering deeper customer connections and driving impressive conversion rates.
MODERATOR:
Roger Fuhrman, Director of Sales, Northern Lights Technology Development
PANELISTS:
Emily-Jean McDonagh, Director of Consumer Engagement, Bansk Beauty
Jack Nalbandyan, Head of Paid Media, Truly Beauty
Valerie Enriquez, Global Creative Director, Milani Cosmetics
Yana Shekhter, Senior Brand Marketing Director, A-Frame Brands
4:20 PM - 4:35 PM - EDUCATION AS THE ENGINE: HOW TO SCALE YOUR STARTUP WITHOUT INVESTOR FUNDING
Discover how co-founder Kayleigh Christina scaled CLEARSTEM—an acne brand that bridges internal and external skincare through supplements and topicals products made with no pore-clogging ingredients, ever—all while staying bootstrapped. Since 2017, they’ve built a loyal community by turning complex skincare science into clear, actionable education shared through omni-channel marketing. In this session, they’ll share the tangible strategies behind their explosive growth and reveal how pairing compelling content with science-backed products can drive sustainable, long-term expansion.
SPEAKER:
Kayleigh Christina, Co-Founder & CMO, CLEARSTEM
4:35 PM — OPEN BAR + NETWORKING