Summit Agenda

9:00 AM - 9:30 AM — CHECK IN & MORNING BREAKFAST


9:30 AM - 10:15 AM — EXPLORING THE FUTURE OF FASHION & APPAREL IN ECOMMERCE

In an age where consumer expectations are evolving rapidly, AI and data analytics have become the backbone of personalised shopping experiences. Fashion leaders will explore how advanced algorithms are reshaping ecommerce by predicting trends, personalising recommendations, and delivering tailored content to boost customer engagement. Learn from industry pioneers about real world applications of AI to create smarter, more intuitive shopping experiences that increase conversions and foster long term customer loyalty.

MODERATOR:

  • Jim Haysom, Sales Director, Athos Commerce

PANELISTS:

  • Amy White, Head of Digital, Paradox London

  • Layla Sargent, Founder & CEO, The Seam

  • Lemon Fuller, CEO, Lemonade Dolls

  • Philippa Thackeray, Founder & Managing Director, Paper London

10:15 AM - 10:45 AM MORNING NETWORKING BREAK

10:45 AM - 11:00 AM - CONTENT WITH PURPOSE: HOW TO ATTRACT NEW CUSTOMERS, GROW A COMMUNITY ANF SCALE PERFORMANCE ON SOCIAL (AT THE SAME TIME)

In today’s social media landscape, brands struggle to attract new consumers while balancing budget constraints, increasing CPM’s and internal performance expectations. This session will uncover how ‘content with purpose’ can transform your approach — driving engagement, building a loyal community, & filling your funnel with high-intent consumers at a fraction of the usual cost. We’ll break down the strategy, execution, and results, showing you how to turn social content into a powerful growth engine that boosts ROAS and scales your brand.

SPEAKER:

  • Anthony Ramirez, Marketing Strategist, My Biz Niche

11:00 AM - 11:45 AM — INFLUENCER MARKETING: FINDING THE RIGHT BALANCE BETWEEN AUTHENTICITY & REACH

Join fashion and apparel leaders as they discuss how to strike the perfect balance between maximising reach and maintaining authenticity. Influencer marketing continues to evolve as consumers increasingly crave authenticity and transparency from the brands they follow. Learn how to forge meaningful partnerships, leveraging micro influencers for niche engagement, and creating content that resonates with today’s savvy, values driven consumers.

MODERATOR:

  • Santhi Weiss, Senior Performance Marketing Manager - EMEA, Dr Martens

PANELISTS:

  • Harry Hodgson-James, Marketing Executive, Tory Burch

  • Lucy Menghini, Founder & Creative Director, Six Stories

  • Orlagh Mccloskey, Co‑Founder and Creative Director, Rixo

11:45 AM - 12:00 PM - CREATE PERSONALIZED EXPERIENCES FROM ANONYMOUS VISITOR TO BRAND ADVOCATE

Learn how to identify anonymous visitors, engage customers at every stage of their journey, and deliver cross-channel personalisation that drives loyalty. This session offers practical strategies to turn first-time visitors into lifelong brand advocates.

SPEAKER:

  • Tash Halligan, Enterprise Account Executive, Dotdigital

12:00 PM - 12:45 PM — NETWORKING LUNCH

Join us in the exhibit hall for networking, meetings, and grab & go lunch service.


12:45 PM - 1:00 PM — EXPERIMENTING WITH MERCHANDISING AND PRICING - USING CONJOINT ANALYSIS TO FIND NEW WAYS TO UNLOCK GROWTH

In this session Peter and Andy will run through how conjoint allows you to efficiently test multiple elements to a brand online. Running primary research using a customised conjoint analysis replicating the Ripcurl.com website we ran multiple experiments to find ways to unlock growth without needing to discount.

SPEAKERS:

  • Andy O'Brien,Commercial Director, EPIC Conjoint

  • Peter James, Founder/CEO, Priced by Design

1:00 PM - 1:45 PM — SUSTAINABLE FASHION: INNOVATING FOR A GREENER TOMORROW

As sustainability becomes a critical concern for consumers and brands alike, the fashion industry is undergoing a significant transformation. Fashion leaders will dive into the ways leading brands are embracing sustainability, from using eco-friendly materials and adopting circular design practices to creating transparent supply chains. Gain valuable insights into how adopting green initiatives not only helps the planet but can also build stronger brand loyalty and create lasting competitive advantage in ecommerce.

MODERATOR:

  • Sol Escobar, Founder & CEO, Give Your Best

PANELISTS:

  • Charlie Oxley, Co-Founder, Vintage Threads

  • Coco Peuscet, Marketing Director, Reskinned Clothing

  • Liza N. Colbeck, Founder, In Our Name

  • Matthew Farrago, Creative Director & Founder, Farrago

1:45 PM - 2:00 PM — KEYNOTE ADDRESS WITH STUART TREVOR

SPEAKER:

  • Stuart Trevor, Founder, ALL SAINTS

2:00 PM - 2:30 PM — AFTERNOON NETWORKING BREAK

2:30 PM - 3:10 PM — AFTERNOON ROUND TABLES

Topic 1: Exclusive Black Friday Secrets: 3 Game-Changing Tactics to Boost ROI on Google Shopping & Meta, led by Alam Hosseinbor, ShoppingIQ

Topic 2: Smart eCommerce: Unlocking New Customer Touch points with Connected Products and Digital Product Passports led by Jan Radolec (Partnerships Lead), Certilogo + Andrea Scaliti (Head of Marketing), Certilogo

3:10 PM - 3:25 PM — ROOM RESET & COFFEE BREAK

3:25 PM - 4:10 PM — FASHION FORWARD: STRENGTHENING BRAND IDENTITY IN THE DIGITAL AGE

As eCommerce transforms the fashion landscape, brands are redefining how they connect with consumers and stand out in a crowded digital marketplace. This panel brings together industry leaders to explore how shifts in online shopping are influencing brand strategy, customer engagement, and long term loyalty. Learn how fashion companies are adapting to this new environment to build stronger, more distinctive brand identities and drive growth in the digital retail space.

MODERATOR:

  • Phil Clark, Founder & Managing Director, Say Yes Commerce

PANELISTS:

  • Cleo Hallan, Lead Digital Product Manager, Sweaty Betty

  • Joey Li, CEO & Co-Founder, Leiho

  • Ruth Fajemirokun, Social Media, Tissot

4:10 PM — OPEN BAR + NETWORKING